This post was authored by Sebastian Perez, JD
The Advantage of Advertising, LLC (Advantage) filed this action after the City of Opelika, Alabama (the “City”) denied six applications for permits to put up signs. Advantage alleged that the City’s sign regulations, both factually and as applied, violated Advantage’s protections under the First and Fourteenth Amendments of the United States Constitution, and the Alabama Constitution of 1901. In its motion to dismiss, the City argued that the court should have dismissed the action because (1) Advantage lacked standing to challenge the regulations referenced in its complaint and (2) Advantage had failed to state a claim upon which relief could have been granted.
Under its city zoning ordinance, the City had adopted extensive sign regulations to “promote the public health, safety and general welfare of the general public” and “to address the secondary effects of signs that may adversely impact aesthetics and safety.” The City’s regulations required permits before a permanent sign could be erected. Permit applications needed to include information such as the type of sign, location, dimensions, elevation, zoning district, and luminosity, among others. Once an application was submitted, an approval or denial was required within thirty days, but if not, the application was deemed denied and the applicant could then have made a request for an explanation to be answered in writing by the City within fourteen days. An aggrieved party preserved the right to seek judicial review by a court of competent jurisdiction. Under the City’s regulations, certain types of signs were not permitted which included off-site commercial signs, freestanding signs higher than thirty feet, and freestanding signs that exceeded 300 square feet in sign area. As to the content, the sign regulations prevented any limitation based on the viewpoint of the message contained on such a sign with an exception for signs that carried government-related messages. Advantage’s complaint alleged that each of its six applications were denied but failed to allege what type of signs it sought nor had it attached a copy of the applications to the complaint. Advantage further asserted that the City denied all six of its applications for “various reasons” but failed to specify what those reasons were. Advantage appealed the denials, which were affirmed by the City after a hearing, and this suit claiming constitutional violations followed.
The court analyzed the City’s F.R.C.P 12(b)(1) motion to dismiss which facially attacked Advantage’s Article III standing to confer subject-matter jurisdiction on this court over the two federal claims. The City argued that Advantage failed to allege a causal connection between its as-applied challenges to the on-site/off-site commercial speech distinction or the government sign exemption. The City highlighted that Advantage neither alleged in its complaint what type of billboard it was applying for nor alleged that their applications were denied because of any specific provisions in the sign regulations. The City contended that Advantage’s complaint facially lacked causal standing because the complaint lacked allegations that connected the challenged regulations to Advantage’s injury. Advantage argued that because it applied for a sign permit which was denied, the mere denial gave Advantage complete freedom to challenge any provisions of the City’s sign regulations. The court disagreed with Advantage and suggested that their bare factual allegations did not propose that the challenged provisions of the sign regulations caused Advantage’s injuries or that the court could enter an order that would redress those injuries. The court found that those allegations completely failed to connect Advantage’s injury to the challenged regulatory provisions. The court held that the factual allegations in the complaint did not show that the challenged regulatory provisions caused any injury to Advantage or that an order from the court would have been likely to redress such injury.
Advantage’s as applied and facial constitutional challenges in counts I and II of the complaint were due to be dismissed without prejudice for lack of standing.
The Advantage of Advertising, LLC v City of Opelika, AL, 2022 WL 3230430 (MD Ala 8/10/2022