This post was authored by Olena Botshteyn, Esq.
GEFT Outdoor LLC (“GEFT”) is a company engaged in constructing and operating signs on the properties which it buys or leases. GEFT wanted to build a digital billboard on a property, partly located in Monroe County, and display various forms of commercial and noncommercial speech. The County has a sign ordinance (“Sign Standards”), containing certain limits on signs, including prohibition of off-premises commercial signs as well as height, area and setback requirements. In January, 2019, GEFT applied for variances from such requirements in order to construct its billboard, and the County’s Board of Zoning Appeals (“BZA”) unanimously denied the application. GEFT then commenced an action, asserting First Amendment violation and challenging Sign Standards as an unlawful content-based regulation and an unlawful prior restraint.
When considering whether Sign Standards is an unlawful content-based regulation, the court first determined that the code is facially content-based, since the government had to look at the content of the sign to determine how the sign was to be regulated. The code exempts four categories of signs from the general permitting requirement: small signs, governmental signs, sculptures, mosaics and other features that do not incorporate advertising, and temporary noncommercial signs. The latter three categories, challenged by GEFT are content-based, as the County has to read the sign and categorize it. Off-premises sign ban is also content-based, since the County must evaluate the content of the sign to determine whether it relates to the business on the premises. The court further determined the applicable level of scrutiny.
Generally, all content-based regulations must pass strict scrutiny, however, when it comes to commercial speech, intermediate scrutiny applies. The court thus concluded that intermediate scrutiny applies to the on-premises/off-premises commercial sign distinction, and further determined that the off-premises commercial sign ban passes the scrutiny. County’s asserted interests in preserving aesthetic beauty and traffic safety are substantial interests at stake which survive intermediate scrutiny. The court further concluded that strict scrutiny applies to all except of the temporary noncommercial sign exemptions to the Sign Standards’ permit requirement, and that the exemptions do not pass the strict scrutiny. When the court discussed the governmental signs exemptions, it stated: “a city’s billboard could be just as distracting to drivers as a church’s billboard. Yet, a community center would need a permit for its distracting sign, and the city would not.” The court further explained that a wordless mosaic is not inherently less distracting to drivers or prettier than the one that identifies a name “by nature of such identification or lack thereof.”
Further, GEFT argued that the County’s sign scheme is an unlawful prior restraint. A prior restraint is any law “forbidding certain communications when issued in advance of the time that such communications are to occur.” Sign Standards constitute prior restraint, as they prohibit signs unless a permit is obtained. To be constitutional, prior restraint must provide for certain procedural safeguards guiding official’s decisions. At the same time, the Supreme Court previously stated that “commercial speech is such a sturdy brand of expression that traditional prior restraint doctrine may not apply to it.” Having reviewed the applicable caselaw, the court agreed with the courts that refused to apply traditional prior-restraint safeguards to regulations of commercial speech and concluded that it would not require the Sign Standards to comply with the procedural safeguards’ requirement.
Finally, the court determined that the variance process established by the County gives it too much discretion. Pursuant to the Sign Standards, the BZA has the power to approve variances contingent on any condition imposed “to protect the public health, and for reasons of safety, comfort and convenience.” This, the court stated, is too broad of a standard. Having concluded that the code’s provisions are severable, the court permanently enjoined the County from enforcing the governmental and non-identifying features exemptions and applying the variance process to variances from the sign requirements. Summary judgment was granted in part, and denied in part to GEFT.
GEFT Outdoor, LLC v Monroe County, IN, 2021 WL 3514155 (SD IN 8/10/2021)